Building a better way: the journey from prospecting to delivering prospects
It was an ordinary autumn morning when it all began. Raindrops softly drummed against the window in Oslo, and I sat at my office desk in an open corporate landscape, coffee cup in hand, scanning for my next sales meeting. As an experienced sales associate within different segments and companies, I knew where the magic truly happened – out in the field, where conversations unfolded, needs were discovered, and my next-level creative solutions found their way to customers. This was where I could truly use my expertise and bring real life value to clients.
I glanced at my way too expensive watch – the day was slipping away, and I had barely made a dent in the call list, let alone scheduled a meeting. It felt as though all my skills were trapped behind routine tasks that consumed far too much of my time. Then, like a lightbulb flickering on, an idea began to take shape.
"Imagine if I could spend more time on the actual sales processes and use my skillset in a better way, and less time trying to find the good prospects”.
What began as a simple drive to streamline my own work soon evolved into something more. I wanted a solution that wouldn’t just improve my workflow but could also be a game-changer for anyone in sales – especially those stuck in the grind of booking meetings.
My vision was a system that could completely transform the prospecting process – almost like magic, but in digital form. Something that started as a tool for personal use was now becoming a solution that anyone could benefit from.
The common challenge
In the sales industry, it's no secret that salespeople often spend more time booking meetings and chasing after leads than they’d like. International studies shows that the average account manager dedicates a staggering 80% of their working hours to reaching out to around 60% of their prospects, chasing them into a lead, much of which is spent dealing with rejection. This inefficient cycle prevents these AMs from dedicating their time and energy to what they truly excel at – building relationships, consulting, advisory - and actually be closing these deals.
To put it into perspective, if an AM works 40 hours a week, they’ll spend approximately 32 of those hours contacting leads who either don’t respond or outright say no.This time-consuming process leaves little room to develop relationships with the qualified prospects who actually have the potential to generate revenue, ultimately stifling long-term sales performance.
An easy solution to this challenge could be hiring a sales assistant for the account manager. This assistant could act as a personal organizer — handling cold leads, reaching out to them, setting up meetings, and keeping the account manager’s schedule on track. It sounds simple enough - why don’t everyone do this? Hiring someone also brings responsibilities. As an employer, you’re responsible for their wellbeing, training, and job satisfaction. And if they call in sick or need time off, the tasks they manage might pile up quickly, creating new challenges and an empty calendar for the AM. In smaller teams, this can leave everyone scrambling, which sometimes ends up adding more weight than it takes away.
Another well-known challenge in sales is that customers who pay the least often bring the most headaches. Over time, many sales organizations have discovered that lower-paying clients tend to have higher demands, require more ongoing attention, and often cause more frustration. These customers, while bringing in ess revenue, can eat up a disproportionate amount of time and resources, ultimately taking away from more lucrative, long-term relationships.
This, dynamic leaves sales teams spending excessive amounts of time managing the "smaller" clients, thereby reducing the focus they can dedicate to nurturing high-value prospects who could drive meaningful business growth. It's all about finding the right target group: customers willing to invest in quality services.
The solution for modern teams
With experience building and scaling organizations and a developer’s skillset, I felt ready to take on this challenge. I’d seen the frustrations of sales first hand and knew the inefficiencies that held the industry back. So, drawing on both my technical skills and understanding of business, I set out to create something that would do more than just automate tasks. I wanted a tool that would actually meet the needs of today’s sales teams. I pulled together a team, and together, we brought the Obsleads platform to life.
With our super-easy CCP & BCP solutions, sales teams can subscribe to warm, interested leads & focus on what they do best – building relationships & closing deals. By streamlining the process, our technology allows for a more targeted and strategic approach, resulting in better outcomes for both the salesperson and the organization. Our solutions doesn’t just offer more efficiency – it’s a game-changer for the entire sales process. Our platform ensures that every salesperson can start their day with fresh, qualified leads. Which also is our company vision: that every sales professional walks into work every morning with a set table of opportunities ready for them to engage with.
And with this vision comes responsibility. As our system works behind the scenes, item powers sales teams to shift from routine, time-draining tasks to what truly drives value: personal connections and impactful conversations.
Our main focus meanwhile building Obsleads is to maintain the functions of a modern CRM, all with user friendliness in mind. Therefore, the system is as easy as possible, ensuring grandma at 68 could use the system, as well as a 20-year old salesman in his best age. And all partnerships includes free coaching and a yearly performance session, where we also coach companies within their sales methods and acquisition strategies. Your success is our success, therefore we will invest our time in you with all our hearts to ensure a long-term & hassle-free partnership.
In addition to our core sales solution, we’re also actively involved in affiliate marketing as publishers. We understand the power of partnerships and how strategic collaborations can drive substantial growth. By leveraging our expertise in lead generation and digital marketing, we’ve been able to create value not only for our direct clients but also for affiliate partners, helping them reach new audiences and maximize their earning potential. Our approach is built on the same principles of efficiency and smart automation, ensuring that both our sales teams and affiliate partners can focus on scaling their businesses with the support of a reliable, data-driven system.
Ready to boost your Client Acquisition?
If you are ready to experience how this system can revolutionize your team's productivity and help you close more deals, why not take a closer look for yourself? We’d be happy to walk you through it and show you how it can elevate your sales strategy. Book a demo with us here »
