The concept of Blakk Mandag
Another Black Week has come and gone. The sales have ended, the digital carts have been emptied, and for many, the aftermath is all too familiar: Blakk Mandag.
By reading the statistics, we can confirm that 2024 was a record year for spontaneous shopping during Black Week. Sales soared to new heights, where more people than ever swept up by flashy banners and time-limited deals. Black Friday went to new heights, where PostNord reported over 752.000 registered parcels this day only, and a leading consumer electronics brand even reported a shocking 1.3 billion NOK in Scandinavian revenue before 18:00.
There’s no denying the thrill of snagging a bargain before Christmas — but what happens when the excitement of impulsive buys meets the reality of Monday morning?
This Monday has become something of a cultural phenomenon. It’s not just a financial state, it’s a reflection of how we interact with money, combined with impulsive feelings. We’ve all been there: that spontaneous purchase that felt perfect in the moment, only to sit unopened in the cupboard or untouched on a shelf. And snap: Monday hits you, with a little less money in your pocket than you anticipated. You're blakk. Luckily, many people slowly realize that small, impulsive purchases could lead to significant impacts on their finances over time. Over 27% of Norwegians reported that they planned to spend money during Black Week, with an average of 4800 NOK per person. Even if it is impactable, it isn't just about the size of the amount spent during sales — it is all about the ripple effect on peoples daily budgets that isn't anticipated.
But isn't it just a funny spelling of the Black Week?
The idea of Blakk Mandag started when drinking coffee at our offices last year. Through our campaign, we didn’t aim to help providers sell more products, we aimed to empower people to take control of their finances. We helped our end customers saving money by receiving better & more negotiated offers for all from mobile subscriptions to electricity providers, showing them that real savings are about what you don’t spend money on. Taking a statement not promoting any physical products during Black Week is a measure we don't take lightly, especially when our revenue partially comes from affiliate commissions generated by physical product sales.
And the response was incredible. Customers last year shared stories of how they found new ways to save and how small adjustments in their everyday finances made a big impact. Our stats isn't ready for this year yet, but we have helped hundreds of people change providers and save money. It is a simple reminder that, even in a year where spontaneous shopping reached new heights, there’s still room for smarter decisions and meaningful reflection.
Looking back at the year we're about to end, we are generally seeing a strong increase in leads registered by our CCP brands, especially in the Norwegian market. And helping others save money, that's something worth celebrating. Perhaps Blakk Mandag is no longer just the Cyber Monday after Black Friday. Maybe it’s the start of a new tradition: a day to think smarter, save more and plan better.
But let’s be honest, we love using Black Week to save money and plan smartly for Christmas shopping too. There’s no secret about that. The key difference is doing it responsibly, with a clear financial strategy in mind. It’s a bit like the golden rule of grocery shopping: never go in hungry.
With that, we wish you all a mindful and financially savvy Christmas 😊
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